The stats

Content pieces: 3

Influencers: 1

Views of content: 250,562


Tell me

what you truly desire

Abercrombie & Fitch wanted to show audiences that their winter range can achieve both a cozy and stylish look, so with this in mind we decided on a creative concept where Jennings created a fun transition video where he showcases a normal cozy winter look and then transitions to Lucifer’s bad-boy version of the look. This highlighted the various A&F ensembles, and showcased the variety of Abercrombie pieces.  

To showcase individual pieces of clothing in more detail, Jennings created a how-to video for winter wardrobing (How to heat up your cold-weather looks) where he gave advice to his audience on how to achieve the perfect winter look.

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