The stats
Content pieces: 3
Influencers: 1
Views of content: 250,562
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Abercrombie & Fitch reached out to Life Lynx Talent and influencer Jennings Brower to support in the promotion of their latest winter clothing line. The campaign ran in the run up to the festive season, targeting the Christmas shopping period and buyers. Through Tik Tok Jennings Brower produced three content pieces in order to promote the latest clothing lines, which featured his famous Lucifer cosplay look and a non-cosplay content piece as Jennings himself.
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what you truly desire
Abercrombie & Fitch wanted to show audiences that their winter range can achieve both a cozy and stylish look, so with this in mind we decided on a creative concept where Jennings created a fun transition video where he showcases a normal cozy winter look and then transitions to Lucifer’s bad-boy version of the look. This highlighted the various A&F ensembles, and showcased the variety of Abercrombie pieces.
To showcase individual pieces of clothing in more detail, Jennings created a how-to video for winter wardrobing (How to heat up your cold-weather looks) where he gave advice to his audience on how to achieve the perfect winter look.
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