Content pieces: 3
Est views of content: 250,562
Cost per view: $0.02
Headspace x Disney wanted to partner with two members of the Life Lynx Talent team to launch the #findyourforce campaign, which coincided with May the 4th. Headspace wanted Life Lynx’s talent members Jennings’ and The Reel Rejects to share their excitement for this unique collaboration along with their passion for Star Wars and mindfulness practice.
Throughout Mental Health Awareness Month, both creators used IG and Tik Tok to show their audience the exclusive in-app content available to them to kickstart their mindfulness journey and find their force.
In total 12 content pieces were published across multiple platforms, including YouTube integrations, Tik Tok videos, and IG Stories. All content pieces not only delivered unique and engaging content, but also helped drive traffic to the Headspace platform where users could engage with the Star Wars section.
Let’s connect the dots. Tell us about your next campaign you’re keen to zhuzh up!