Content pieces: 3
Est views of content: 250,562
Cost per view: $0.02
Luxury wig provider Wigtoday approached Life Lynx Talent as they wanted to use a series of cosplay focused influencer platforms to promote their latest wig range, launching in April 2022.
The campaign direction was to showcase how the latest wig could be used in a variety of different ways and also how it could be used with many different costume designs.
From the salon
In order to achieve this campaign direction (whilst encouraging product purchase), all of the lifestyle members involved decided to use create a series of transition videos that allowed viewers to see the quality of the wigs, and why they would be a great If addition to any look!
In total Life Lynx Talent produced 5 content pieces across the Instagram platform, with a mixture of videos and stories being published.
Let’s connect the dots. Tell us about your next campaign you’re keen to zhuzh up!